Do You Think Instagram Came From Nothing?

Before Instagram, we had Facebook. Facebook had been around for many years, doing very well and making a lot of money. Then, almost overnight, Instagram appeared. Believe it or not, Facebook hadn't been secretly developing Instagram for years. Instead, they created a new client application, which is basically the app you see on your phone. This new format was called Instagram.

In essence, Facebook and Instagram are quite similar but presented differently. What they share is an unofficially named system called Unicorn, an algorithm generator. Every time you post on Instagram or Facebook, the content goes through an algorithm, which takes around 20 minutes to analyze your picture or post. It evaluates its content, importance, origin, and user interactions.

If you understand how Facebook uses face matching and other techniques, you can apply the same understanding to Instagram. Both platforms, along with others under Meta's umbrella, operate similarly. This is why having a social media advisor is crucial. It's not just about knowing the optimal posting times anymore. It's about understanding current trends and platforms. For example, YouTube Shorts are converting well currently, likely due to the popularity of TikTok. TikTok has become massive, influencing how content is created and consumed, particularly in portrait mode.

The algorithms on these platforms are not static; they evolve continuously. Instagram and Facebook provide creators with useful insights, but many fail to utilize them. Take Instagram Stories, for instance. They are meant to communicate with your followers effectively. Therefore, they should offer features or be interactive. Tools like voting sliders are there for a reason. Using them can enhance your position within the algorithm, potentially increasing traffic or sales.

In summary, understanding social media algorithms is a complex subject that requires in-depth study. While I've gained extensive knowledge in this area, it's crucial to continually adapt and learn to stay ahead.