We take the things meant to sit still — mascots, logos, murals, products — and give them weight, timing and somewhere to run.
Every character starts flat.
Our job is the single frame where it decides to move.
Lean into every stride.
Paint footprints, rain kicked off the heel, a shoulder that drops on contact. Weight is what makes a drawing believable.
Gravity is a suggestion.
Hang time, overlap, follow-through. A dozen frames of air can say more than a page of script.
We animate the stuff meant to sit still.
Mascots that only ever smiled from a box. Logos that never left the corner of a page. Murals that waited years for someone to notice. We find the moment each one wants to move, then draw every frame after it.
Meet the one who got away.
Before a single frame moves, the character is locked down: proportions, silhouette, the details every animator draws the same way, every time. Tap a number to read the notes.
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01
Cap mark
The triangle mark is the only clean line on him. Always drawn crisp, never splattered, so it reads at thumbnail size.
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02
Beak mask
No mouth, so the acting lives in the eyes. Amber glow, two shapes, and they squash on every blink and impact.
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03
Paint coat
Splatter is drawn on model, not as a texture, so it drips and smears with the cloth on fast moves.
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04
Gloves
Chunky knuckle plates make the hands read in silhouette. They lead every wall-plant and landing.
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05
Cargo kit
Pockets and straps are secondary action: they swing a frame late and settle two frames after.
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06
Hi-tops
Paint-dipped soles leave a print on every contact. Footprints are how we sell speed and weight.
Every frame starts as a blue-pencil rough.
Before the colour, the rain and the neon, there's a line on paper that has to work on its own. Drag across the frame to peel the paint back and see the pass underneath.
Pencil
Final
Drag the handle, or focus it and use the arrow keys
Twelve seconds, eight passes.
How a character gets from a doodle in the margin to a film that stops thumbs. Every project runs through the same strip.
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F 012 · Pass 1 Thumbnails
Tiny, fast, ugly drawings. We find the story in a dozen boxes.
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F 038 · Pass 2 Character
Turnarounds, expressions, the cap, the gloves. Rules the animators live by.
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F 051 · Pass 3 Layout
Camera, lens and the world. Where the alley bends and where the light falls.
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F 083 · Pass 4 Key poses
The storytelling drawings. If the keys read, the shot reads.
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F 123 · Pass 5 Breakdowns
Arcs and overlap that decide how it moves between the keys.
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F 144 · Pass 6 In-betweens
The spacing that sells speed, weight and that half-second of hang time.
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F 174 · Pass 7 Colour
Flats, shadows, neon spill and the paint that never quite dries.
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F 186 · Pass 8 FX & comp
Rain, splash, motion blur and the grade. Then we render.
What we put on the sheet.
| No. | Action | Dialogue / notes | Length | Turnaround |
|---|---|---|---|---|
| 01 | Mascot animation | Your character, finally moving. Idle loops, reactions and hero moments for site, socials and ads. | 5–30 s | 2–4 wks |
| 02 | Character design | From brief to model sheet. Turnarounds, expressions and a style guide your team can actually use. | Sheet | 1–2 wks |
| 03 | Logo & ident animation | Stings, bumpers and reveals with a bit of personality. Delivered for every ratio. | 3–8 s | 1–2 wks |
| 04 | Murals that move | Street art and brand walls brought to life for launch films, AR filters and screens. | 10–60 s | 3–6 wks |
| 05 | Music videos | Animated or hybrid, cut to the beat. Lyric moments, loops and visualisers. | Full track | 6–10 wks |
| 06 | Social loops | Vertical-first, built to loop and to stop the scroll. Packs of six to twelve. | 6–15 s | 2–3 wks |
Not sure which row you are? Most projects start with a short call and a single key pose. You'll see your character move before you commit to the rest.
Start a projectNow hear it land.
Scrolling gives you the drawings. Playing gives you the rain, the footsteps and the splash.
Got a character stuck on a wall?
Tell us who they are and where they need to run. We reply within two working days with a first idea, not a sales deck.
hello@example.com