A new hotel on Vere Street, W1 · Opening Spring 2027 Behind the rose awnings

Forty-two rooms, a coffee roastery at the door, and a bar behind the balcony rails. Marylebone, three minutes from Bond Street.

Inside

The lamps are
always on

The house

London has its grand hotels. We wanted the one you'd tell a friend about quietly. A townhouse where the coffee is roasted downstairs, the lamps are always on, and the colour on the door is a little braver than the neighbours'.

42rooms & suites
1890stone facade, restored
3 minwalk to Bond Street
24hconcierge & porter
Rooms & Suites

Four ways
to stay

Every room is named for the part of the building it belongs to. Founding guests are offered the first nights at opening rates.

Upstairs

Rooms that know
the hour

A day at The Vere Rose

Turn the clock

Drag the hand round the dial — or use the slider — and watch the house change with the hour.

19:00 ·

00:00 — 23:00
The hotel facade, its lighting shifting with the chosen hour
19:00

Eat & Drink

Street level

The Roastery

Our own small-batch coffee, roasted in the window every morning and poured at the door. Pastries from the kitchen, a counter for standing, a canopy for staying.

Daily 6:30 – 18:00 · No booking
A black and brass drum roaster cooling fresh beans beside a marble counter, a rose awning outside the window
Dinner

Down to the
Rose Room

The Rose Room dining room: rose banquettes, white tablecloths, brass globe lights and a backlit wine wall
Ground floor

The Rose Room

A seasonal British dining room under arched windows. Breakfast until noon, dinner by lamplight, and a private table for twelve behind the bottle wall.

Request a table
Last orders

One more,
then up

First floor, behind the balcony

Ironwork

Twenty seats, one long brass bar, and a short list of stirred drinks. Open to hotel guests and to anyone who finds the side door.

Tue – Sat · 17:00 – late
Location

On the
doorstep

  • Bond Street station3 min walk
  • Wigmore Hall4 min walk
  • Selfridges6 min walk
  • Marylebone High St8 min walk
  • The Wallace Collection7 min walk
  • Hyde Park14 min walk
The rose-lacquered lobby with its art deco brass chandelier Opening Spring 2027

Be a founding guest

Reserve one of the first nights before bookings open to the public. No payment now — we confirm every request by hand.

  • iOpening-season rates, held for your first three stays
  • iiA bag of the house roast waiting in your room
  • iiiFirst pick of the Ironwork rooms and Studio suites

Reservation request

No payment taken
1 Arrival
2 Guests & nights
2Guests
2Nights
3 Room
Check in—
Check out—
Guests2
Choose an arrival night  

We'll reply within a day to confirm availability. Your details are used only for this request — privacy note.

Your request is in

Thank you. Our reservations team will write within a day to confirm your opening nights.

Opening Spring 2027Founding-guest rates

Reserve