Case study · Lifestyle magazine & membership site

FASHIONHOUSE — Issue 001 own your space.

FASHIONHOUSE — Issue 001 website — home screen

A fashion and wellness magazine with membership — editorial gallery, self-check quiz, AI daily headlines, coaching, VIP and films.

Visit the live site Hire us for one like this
shadowban.co.uk/websites/fashionhouse/Full screen

This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.

Type
Lifestyle magazine & membership site
Sector
Fashion & wellbeing
Sections
10
Built with
Hand-coded · no templates

About the site

FASHIONHOUSE is an independent fashion and women’s lifestyle magazine — style, wellness, fitness, culture and coaching. “OWN YOUR SPACE.” It’s the most feature-packed build in the collection: part magazine, part members’ club, part coaching business.

The idea

Magazines struggle to make money from reading alone, so this one is built to turn readers into members. The editorial pulls people in, free tools (like a six-question self-check) keep them there, and coaching tiers and a £19.99 VIP membership give them somewhere to go next.

What we built, section by section

  1. 01

    OWN YOUR SPACE

    The hero.

  2. 02

    The idea

    “Be seen. Feel strong. Live well.”

  3. 03

    Life edit

    A 14-frame editorial gallery.

  4. 04

    Strength

    Fitness and body positivity.

  5. 05

    Women’s health

    Nutrient cards and life-stage notes.

  6. 06

    Baseline quiz

    Six 1–5 self-check sliders.

  7. 07

    Daily edit

    A headline feed refreshed by AI.

  8. 08

    Coaching & VIP

    Three paid session tiers and a £19.99 membership.

  9. 09

    Motion archive

    A swipeable reel of fifteen films.

  10. 10

    Join

    Free member space and email sign-up.

From the build

Films and pictures from inside the FASHIONHOUSE — Issue 001 website. Swipe through.

Film FASHIONHOUSE hero film
Life edit — flight
Life edit — flight
Life edit — pink house
Life edit — pink house
Strength — the gym
Strength — the gym
Life edit — coffee
Life edit — coffee
1 / 5

Features

  • AI-refreshed daily headlines (cached server-side)
  • Self-check quiz with sliders
  • Member login and member space
  • Coaching tiers and VIP membership
  • 15-film swipeable reel
  • Light / dark switch
  • Tap-to-expand image viewer

Look and feel

Bold and energetic — near-black (with a light mode) and pink-toned photography, in a confident editorial voice.

Under the bonnet

  • PHP back end with member and admin areas
  • Server-side OpenAI integration with caching
  • Lazy-loaded films and WebP images
  • Payment buttons ready to connect

Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.