Case studies

How each website works.

How I built them. What each site is for, how it’s put together, what makes it work and what’s under the bonnet. Every one is built from scratch and every one is live, so open any of them and have a go.

  1. Model agency website Outlier Models A London model agency website for tattooed and alternative talent, with a filterable model board, a shareable shortlist and a two-step booking request. Read the case study →
  2. Web app / SEO tool Sitemap Studio Sitemap Studio is a free browser tool that crawls a website, builds an XML or text sitemap and flags problems — with a £29 lifetime upgrade for full reports. Read the case study →
  3. Single-car sales page Supercar Factory — Bugatti Divo A cinematic sales page for one Bugatti Divo in Mystery Blue — films, interactive hotspots, a drag gallery and a private viewing request. Read the case study →
  4. Luxury property launch The Surrey Residence A launch site for a £13m Surrey residence, built around a scroll-scrubbed film of the house, with AI concepts clearly labelled. Read the case study →
  5. Boutique hotel pre-opening site The Vere Rose A pre-opening site for a 42-room Marylebone hotel, with a draggable time-of-day dial, rooms, three venues and founding-guest booking. Read the case study →
  6. Browser DJ studio (web app) Shadow DJ A two-deck DJ studio in the browser — mixer, hot cues, loops, beat grid, 8-pad sampler, stem separation and WAV mix recording. Read the case study →
  7. Full-screen audio player (web app) MEDIA — Audio Player A full-screen audio player in the browser — a live circular spectrum visualiser, your own MP3s, skip and repeat controls, volume and full-screen mode. Read the case study →
  8. Interior design studio website Terra — Interiors & Spaces A film-led website for an interiors studio — five interior studies in stone, linen and warm timber, a light switch, a pausable hero film and enquiries. Read the case study →
  9. Photographer website dwphotography A website for Danny, a creative photographer in Suffolk — football, birthdays and life in between — with a film-style hero, the work and shoot booking. Read the case study →
  10. Studio website concept Shadowban Concept A cinematic concept for the Shadowban studio site — a film-backed hero, “Ideas into feeling.”, a 12-second showreel and a pause control. Read the case study →
  11. Fine jewellery website Maison Aurelle A cinematic fine-jewellery website — a rain-on-glass night film of a solitaire ring, elegant serif type and an always-there Service tab. Read the case study →
  12. Interactive lettering archive The Graphitti Archive An interactive study of graffiti lettering — an A–Z of letters and writers, hand-drawn display type, acid-yellow accents and a “Try a letter” tool. Read the case study →
  13. AI developer website unreal — Mark Ward A personal site for Mark Ward’s AI development work — a sweeping mountain-valley hero film, websites, AI workflows and visuals, and “Start a project”. Read the case study →
  14. Makeup artist website Pink Atelier — Makeup Artistry A cinematic website for a makeup artist — a film-led hero, “Makeup for your moment.”, a four-part edit and a “Find your look” journey. Read the case study →
  15. Grid-navigation website REDLINE — Independent Motorcycle Studio A website you move around like a map — swipe left, right, up, down or diagonally between full-screen film sectors, with a mini-map and “Book a ride”. Read the case study →
  16. Interactive music experience The Music Room An interactive music room — a sound-or-muted entry gate, a pulsing speaker, an original demo loop and the option to load your own track. Read the case study →
  17. Music culture website Drum & Bass Warehouse A drum and bass culture site — the sounds, the people, the history — with a warehouse-rave hero, a listening room and a “My music” area. Read the case study →
  18. Sportswear store experience (unofficial concept) First Person Store An unofficial first-person shopping concept for a sportswear store — walk in through the doors on film, “Go find your pair.” and a live bag counter. Read the case study →
  19. Animation studio website OFFWALL A scroll-driven site for a character animation studio — frame counter, hotspot model sheet, pencil-to-colour slider and the full film. Read the case study →
  20. Jewellery e-commerce concept MERROW A concept jewellery shop for Paraíba tourmaline — a worn-versus-studio comparison slider, swipeable products and private viewings. Read the case study →
  21. Product launch page (concept) Rimefall A concept product page for ski goggles made for flat light, with a naked-eye / through-the-lens comparison slider, a spec carousel and a buy block. Read the case study →
  22. Luxury suite booking site (concept) The Solace Sky Villa A concept site for a Las Vegas sky villa — a scroll-driven walkthrough from private lift to terrace pool, with a booking request. Read the case study →
  23. Luxury hotel website (unofficial concept) Doha Hotel Concept An unofficial design concept for a luxury hotel in Doha: a film-led homepage with a room carousel, restaurant cards, spa and beach chapters. Read the case study →
  24. Hotel website (unofficial concept) Doha — An Evening on the Corniche An unofficial concept for a Doha beachfront hotel, structured as a timeline from 17:40 arrival to 07:30 breakfast, with a film for each part of the evening. Read the case study →
  25. Model portfolio website (concept) Pink Jean A concept portfolio for a UK model and creative — six cinematic stories with looping films, a tap-through lookbook and a booking profile, in hot pink. Read the case study →
  26. Luxury product drop (unofficial concept) Limited Edition Handbag An unofficial concept launch page for a £5,000 handbag, one of 500 — a scroll-controlled campaign film, craft film and reservation. Read the case study →
  27. Hotel spa website (concept) Dubai Marina Spa A concept hotel-spa website for Dubai Marina — a film hero with sound, a signature ritual, a swipeable spa-day timeline, priced treatments and an FAQ. Read the case study →
  28. Country spa & retreat website Alders Country Spa A film-led website for a private Cotswolds country spa — a looping film for every section, packages, rooms, dining and a private reservations pop-up. Read the case study →
  29. Model portfolio website (concept) Romy Vale A fictional model portfolio for a London and New York fashion, beauty and glamour model — film hero, showreel, a full-screen photo book and booking. Read the case study →
  30. Digital magazine (concept) Lifestyle Weekly — The New York Issue A fictional digital magazine issue about New York — numbered chapters, a reading-mode switch, a weekend-edition pop-up and a live dollar-to-pound rate. Read the case study →
  31. VIP experience website (concept) The Vegas Mansion A concept site for a private VIP mansion night in Las Vegas — a scroll-driven film from red carpet to helipad, a champagne selector and a booking planner. Read the case study →
  32. Watch trading website (concept) Watch Smith A concept site for an independent watch trader — collector’s edits, a filterable collection, a journal and photo-upload valuations. Read the case study →
  33. Digital magazine (concept) Woman’s Health — The Feel-Good Issue A concept women’s wellbeing magazine — six chapters, light/dark switch, colour picker, larger-text articles and a film strip. Read the case study →
  34. Architectural film website (concept) Millionaire’s Mansion An architectural film concept for a luxury residence — one scroll-controlled film in five chapters, with a slide counter, pause and replay. Read the case study →
  35. Private members’ club website (concept) Afterhours London A concept website for a private London club — an “Enter the club” gate with sound, six scroll-led rooms and an evening planner that writes your enquiry. Read the case study →
  36. Building contractor website MW Construction A film-led website for a building contractor — site footage behind every section, services, areas covered, process and quotes. Read the case study →
  37. Retailer redesign (unofficial concept) Rolex Retailer Concept Redesign An unofficial redesign for a UK luxury-watch retailer — scroll-driven film, swipeable collection, heritage timeline and appointments. Read the case study →
  38. Lifestyle magazine & membership site FASHIONHOUSE — Issue 001 A fashion and wellness magazine with membership — editorial gallery, self-check quiz, AI daily headlines, coaching, VIP and films. Read the case study →
  39. Fashion lookbook website Fashionhouse — The Edit A visual fashion edit — filterable 15-look lookbook, a six-film selector, after-dark, street and colour stories, and a full-screen viewer. Read the case study →
  40. Automotive showcase (unofficial concept) Noir Motor Collection An independent automotive showcase for a private supercar collection — a scroll-scrubbed car film, a showroom film and a private-introduction enquiry. Read the case study →
  41. Jewellery redesign (unofficial concept) Jewellery World — A Study in Brilliance An independent jewellery redesign concept — a scroll-driven diamond film, editorial pendant imagery and three short chapters in aqua, ivory and gold. Read the case study →
  42. Luxury jeweller rebuild (unofficial concept) Fifth Avenue Jeweller — Concept Rebuild A concept rebuild for a heritage New York jeweller — a scroll-scrubbed facets film, five collections, the flagship and appointments. Read the case study →
  43. AI developer portfolio Unreal Studio A portfolio site for a design-led AI developer — film breaks, a shuffleable project carousel, a five-option service selector, process, contact and FAQ. Read the case study →
  44. Yacht sales & charter website (template) Yacht Sales & Charter A yacht sales and charter site — six curated yachts, experiences, destinations, an interiors gallery and enquiries, edited from one file. Read the case study →
  45. Lifestyle brand film site London Lifestyle A poetic, scroll-driven brand film for a life on the water — six short chapters, a progress counter and a pause-motion control. Read the case study →
  46. Website Model A new website from my studio. Have a proper look round the live site below. Read the case study →
  47. Website Pink Atelier Makeup for your moment. Explore occasion, bridal and editorial makeup at Pink Atelier. Read the case study →

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