Case study · Luxury jeweller rebuild (unofficial concept)

Fifth Avenue Jeweller — Concept Rebuild how a setting holds light.

Fifth Avenue Jeweller — Concept Rebuild website — home screen

A concept rebuild for a heritage New York jeweller — a scroll-scrubbed facets film, five collections, the flagship and appointments.

Visit the live site Hire us for one like this
shadowban.co.uk/websites/Jewellery%20/Full screen

This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.

Type
Luxury jeweller rebuild (unofficial concept)
Sector
Luxury retail
Sections
6
Built with
Hand-coded · no templates

About the site

A second, fuller concept rebuild for the same heritage jeweller, this time as a complete site. It opens on how a setting holds light, then tells the story in Roman-numbered chapters: the six-prong setting of 1886, the famous blue, the icons and the Fifth Avenue flagship.

The idea

Where the shorter study is a campaign page, this one is a full homepage: heritage, product and service working together, ending with a private appointment booking that lets the visitor choose a boutique — or a video appointment.

What we built, section by section

  1. 01

    Opening

    How a setting holds light — the facets film.

  2. 02

    I. The Setting

    The six-prong diamond setting of 1886.

  3. 03

    II. 1837 Blue

    The signature colour.

  4. 04

    III. Icons

    Five collection lines: cut for brilliance, the chain, paired not matched.

  5. 05

    V. The Landmark

    The Fifth Avenue flagship.

  6. 06

    VI. Private appointment

    Boutique choice or a video appointment.

From the build

Films and pictures from inside the Fifth Avenue Jeweller — Concept Rebuild website. Swipe through.

Film Facets film
Ring in water
Ring in water
Necklace in light rays
Necklace in light rays
Paired, not matched
Paired, not matched
Silk drape
Silk drape
1 / 5

Features

  • Scroll-scrubbed facets film
  • Roman-numeral chapter navigation
  • Appointment form with boutique selector and video option
  • Skip link

Look and feel

Near-black with the brand’s robin’s-egg blue and pale silk — restrained, editorial and luxurious.

Under the bonnet

  • Scroll-linked MP4, hand-coded
  • Open Graph tags
  • Form-based booking

Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.

Independent concept rebuild for portfolio purposes — not affiliated with or endorsed by the jeweller or its parent group.