Case study · Sportswear store experience (unofficial concept)
First Person Store go find your pair.
An unofficial first-person shopping concept for a sportswear store — walk in through the doors on film, “Go find your pair.” and a live bag counter.
This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.
- Type
- Sportswear store experience (unofficial concept)
- Sector
- Retail & sport
- Sections
- 3
- Built with
- Hand-coded · no templates
About the site
A first-person shopping concept for a big sportswear brand’s flagship store. “First person / 001. Your next pair is in here.” The film starts outside the glass doors and walks you in, with “Go find your pair.” over the top.
The idea
Online shoe shops all look the same — a grid of trainers. This concept puts you in the store instead: you walk in on film, with a “Straight to the shoe” shortcut for anyone who just wants to buy, and the bag always in the corner.
What we built, section by section
- 01
First person / 001
The walk-in film at the store doors.
- 02
Go find your pair
“Your next pair is in here.”
- 03
Straight to the shoe
A shortcut for people who know what they want.
From the build
Films and pictures from inside the First Person Store website. Swipe through.
Features
- First-person walk-in film
- “Straight to the shoe” shortcut
- Bag with live item counter
- Bold condensed headline with lime accent
Look and feel
Street-level film, off-white condensed capitals and a lime-green accent word — sporty, punchy and fast.
Under the bonnet
- Hand-coded, no framework
- Full-screen film hero
- Client-side bag
Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.
Unofficial design concept — not affiliated with or endorsed by the brand shown.
