Case study · Luxury product drop (unofficial concept)
Limited Edition Handbag one bag, one of 500, sold by film.
An unofficial concept launch page for a £5,000 handbag, one of 500 — a scroll-controlled campaign film, craft film and reservation.
This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.
- Type
- Luxury product drop (unofficial concept)
- Sector
- Luxury retail
- Sections
- 6
- Built with
- Hand-coded · no templates
About the site
A concept launch page for a limited-edition designer top-handle bag: an edition of 500 at £5,000. The page opens on a Florence-set campaign film that plays as you scroll — “Scroll to reveal” — and closes on reserving your number in the edition.
The idea
Limited editions sell on scarcity and craft. The page shows both: the campaign film for desire, a close study of hardware, canvas and form for craft, then the edition numbering for scarcity. The bag, the bag counter and checkout sit quietly to one side.
What we built, section by section
- 01
Campaign
A Florence-set teaser that scrubs with scroll.
- 02
The details
Origin, edition size, material and price.
- 03
Follow-up film
The brand statement.
- 04
Close study
A craft film: hardware, canvas and form.
- 05
Craftsmanship
The studio product shot.
- 06
Reserve
Edition numbering and the reservation button.
From the build
Films and pictures from inside the Limited Edition Handbag website. Swipe through.
Features
- Scroll-controlled campaign film
- Three films in total
- Numbered section navigation
- Bag counter and slide-out cart
- Delivery and returns messaging
Look and feel
Near-black with the gold of the hardware as the only accent — exclusive and restrained.
Under the bonnet
- Scroll-scrubbed MP4 playback, hand-coded
- Slide-out cart panel
- Safe-area layout for notched phones
Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.
Unofficial design concept — not affiliated with or endorsed by the fashion house shown.
