Case study · Product launch page (concept)
Rimefall ski goggles for flat light.
A concept product page for ski goggles made for flat light, with a naked-eye / through-the-lens comparison slider, a spec carousel and a buy block.
This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.
- Type
- Product launch page (concept)
- Sector
- Sport & outdoor
- Sections
- 6
- Built with
- Hand-coded · no templates
About the site
Rimefall is a concept ski-goggle brand: one toric lens, a 205° field of view and an amber-to-violet mirror made for the hour “the mountain goes grey”. The page sells a single product, from the first line to the buy button.
The idea
Goggles are bought for what you see through them, so the page shows exactly that. Flip between “Naked eye” and “Through Rimefall”, or drag the divider across a flat-light slope, and the difference sells itself.
What we built, section by section
- 01
Hero
“Built for the hour the mountain goes grey.”
- 02
Optics
Single toric lens, 205° field of view, UV400.
- 03
Mirror
An amber-to-violet stack for overcast days, with anti-fog.
- 04
Fit
Swivel outriggers, a 45 mm strap and silicone grip.
- 05
Through the lens
The before/after comparison.
- 06
See the line before you drop in
The £249 buy block.
From the build
Films and pictures from inside the Rimefall website. Swipe through.
Features
- Naked eye / Through Rimefall toggle
- Draggable comparison slider
- Spec carousel with arrows
- Loader (“Calibrating lens…”)
- Sticky section navigation and skip-to-buy link
- Cart counter and add to cart
Look and feel
Near-black, icy white, and amber and violet taken straight from the lens coating. Minimal and technical, with a moody mountain atmosphere.
Under the bonnet
- Static HTML, CSS and JavaScript
- Product structured for sharing (og:type product)
- Viewport-fit for edge-to-edge phones
- Custom comparison, carousel and cart scripts
Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.
Concept brand — product, specs and price are illustrative.
