Case study · Single-car sales page
Supercar Factory — Bugatti Divo one hypercar, sold privately, on one cinematic page.
A cinematic sales page for one Bugatti Divo in Mystery Blue — films, interactive hotspots, a drag gallery and a private viewing request.
This is the real website. Scroll it, tap it, try it. On a phone it’s best full screen.
- Type
- Single-car sales page
- Sector
- Automotive
- Sections
- 12
- Built with
- Hand-coded · no templates
About the site
Supercar Factory sources, inspects and delivers hypercars privately in the UK. This page sells exactly one car — a Bugatti Divo commissioned in Mystery Blue, one of forty built — and it is written and paced like a film rather than a listing. There is no configurator and no waiting list: one key, ready to leave.
The idea
At this end of the market nobody buys from a spec table. The page builds desire first — the car after dark, the aero, the coachbuilt story — and only then gets into numbers and specification. Every few sections there’s a quiet route to “Request a private viewing”, so the buyer can act the moment they’re ready.
What we built, section by section
- 01
Divo
The hero: Mystery Blue, offered once, privately, in the UK — with a scroll cue.
- 02
Provenance
One of forty built, with very few miles.
- 03
After dark
A short film of the car at night.
- 04
Past every icon in the room
The aerodynamics and the 1930s-inspired coachbuilt approach.
- 05
One key
No configurator, no waiting list — the car is ready.
- 06
Performance
W16 figures with a metric / imperial switch, 0–62 mph, top speed and build count.
- 07
Explore the Divo
Tap the rear wing, roof scoop, wheels and nose to reveal the detail.
- 08
The specification
Paint, leather and piping, mileage, location, history — price on application.
- 09
Then you drive it
A circuit film and the lap-time story from Nardò.
- 10
Also in the vault
Eight more Bugattis for sale, each with year and price.
- 11
Every angle
A sideways-scrolling gallery with full-screen viewing.
- 12
Make it yours
Four steps — request, view, drive, delivery — then the enquiry form.
From the build
Films and pictures from inside the Supercar Factory — Bugatti Divo website. Swipe through.
Features
- Two embedded films — after dark and on circuit
- Interactive hotspots on the car
- Live km/h ⇄ mph switch on the figures
- Drag-to-scroll gallery with full-screen view
- Vault pop-up with next / previous car
- Enquiry form with a hidden spam trap
- Phone, WhatsApp and email routes
Look and feel
Black, with Mystery Blue and the car’s blue piping as the only colour. The photography is moody and vault-lit — reflective floors, golden hour, night — and the copy is understated and short, in the voice of a discreet private sales house.
Under the bonnet
- Hand-coded HTML, CSS and JavaScript
- WebP images and MP4 film
- Custom hotspot, gallery and unit-switch scripts
- Apple web-app meta tags for a full-screen phone feel
- Open Graph and Twitter cards
Like everything I build, it’s made from scratch. No page builder, no theme. So it’s quick, it works on phones first, and it’s easy to change later.
